It was really interesting to learn more about this flower shop. Being family owned, their business is similar to Trim Lab in the way that they are the only ones standing in New York. Walking in there were flowers everywhere, I almost did not know where to look or what to keep my eyes on.
Adam: Adam started working here because it was his family’s business and he is part of the 4th generation. They have had a lot of success in the past 100 years. I had no idea that so many big names such as Sex and the City, Anne Hathaway, athletes, or bridal magazines would have their specific flowers featured.
They can make flowers out of anything you bring them. From leather to lace to, 15 sheets of a sheer fabric to make a thick flower, they can do it all. With all of the small spaces in the garment district, it was convenient for them to have a normal showroom and offices in the front, and a decent production area in the back where they make everything. Each flower is cut with a stencil. Depending on how many need to be made, they will stack all of the fabrics together and then cut them all at one time. A machine helps to cut the stencil. After this they are sewed together, and details can be added.
Experience needed: Adam and basically everyone in the office were all related in some way. Although it may not have been his initial dream to carry on the family name of making flowers, he pursued it. Today Adam noted that he was never really much of a seller, that was more of his father’s role. But, his father passed away and he has come to take on the role of being more of a business man. Although there are not extensive skills needed to make the sets of flowers, a textiles background would be very beneficial when it comes to knowing the way that fabrics work since M & S Schmalberg does not turn down any material for a flower. Business skills are also needed. He mentioned that some orders will be for a 100,000 flowers, and they will work day-to-night to get the order done. It was really astounding to see all that they do by hand! This hand-made passion for flowers is what makes each final product the highest quality, and helps it hold a unique set of creativity.
Why this is important in the fashion world: This business is very important and relevant to the fashion world because they are the only one’s left essentially! Because they specify in just flowers, they are able to make them, and have so many versions of them vs. having an embroidery shop try and produce them. Once one celebrity wears a flower, word gets out of their company and a domino effect happens. People then started to recommend them to others and this is a large part of why they have so much success. Their largest sector would be in bridal, but they also can get creative with non apparel items. Flowers can be used for table pieces, window hangings, flower crowns for Coachella, and so much more. Fashion is creativity, and M&S Schmalberg is the epitome of creativity and hard work.