The RJM Group was created in 2001 by Rita Overzat. She had a very unique story in regards to how she got where she was today, because it started out neither design nor fashion related. Rota grew up in a family of doctors, and therefore felt obligated to go into a profession in the medical field. She got her BA in nursing.
Experience needed to get into the brand consulting field: Because Rita was a nurse for many years, it shows that years of schooling for brand consulting is not needed. But, in order to even start up a business like she has, connections, money, and interpersonal skills are what make it all possible. She also was the director of sales for Badgely Mischka for some time, which brought great connections into her life.
What RJM Does: Different designers of mainly accessories will come to Rita. They come to her because she does all of the work needed to get a company on their feet that they otherwise would not have been able to do on their own. A really big thing that she helps companies out with is getting them their own Trademark or License. Once they obtain their name from either of these, legally no one else can use it.
Some labels that they feature: Berin, WXYZ, Julieri, Jennifer Mark
Once a brand has their own name, and a solid product selection (Rita may make suggestions of what the designer needs to change in order to be successful), she uses her PR connections. Through this the brand development really comes to life once she brings the products to trade shows and showrooms. Some of her brands have successfully even sold out after being shown to buyers. Brands that she has brought on have even made it in department stores. Rita really has found success and has a knack for design and networking. Brands can even start to sell internationally through Rita. A downfall though she spoke of was in handbags recently. Everyone she works with would say that lately the retail world just has not been as prosperous as it has been in the past. The word that most people would use is that it has been “challenging.”
Why important to the world of fashion: Everyday hundreds of designers and creative individuals are trying to pitch why their particular design or item is better than the ones already out there in the stores. Most of these individuals do not have the money or the connections to make their product successful on their own. Brand consultants are crucial to the fashion world to help people and their brands become exclusive and successful. But, Rita did mention no matter how great your product is, the one thing that always is a factor of success is the timing of entry within the market. When a customer comes to her, she is very picky when it comes to who she decides to work with in the end. When they come in they must have multiple prototypes, and or drawings of what they would like to sell. The sector that they really don’t have to be prominent in is their own marketing scheme, since Rita will help with this. When all of these steps tumble to the finish line, she says that it becomes super rewarding to see her clients reach success.