The Row’s items fit into the luxury apparel and accessories category. The line consists of modern basics that are updated than what fashion has provided in the past. Neutral colors are used throughout the line, throughout exquisite suede’s and leathers.
The brand is unique in the way that they are very conscious about producing most products in the USA, this also a reason for their high price points, as it is much cheaper to outsource production outside of the United States.
Nico: Studied Film in Orange County, and had the opportunity to study aboard multiple times in college. He lived in Paris twice, and also London, and even China. He now works on global studies and some product development. His main jobs at The Row consist of Red Carpet product placement, and working with celebrities with the press. He highly emphasized how studying abroad gave him a broader outlook on life, and really helped him feel where he needed to be in regards to his career.
Isabella: Isabella was an inspiration with all of the companies she has had the opportunity to intern with. She is originally from Connecticut, and attended NYU. She was able to do so many internships because she was completing them during school, and was also getting class credit for them. Although they were all unpaid (she informed us that most internships are unpaid in NY) they granted her great experiences and connections. Her internships were with Chanel, and she had two with Vogue. Although they were very exciting and in the very inner circle of some of fashions most elite, it was not the life for her. In fact, she basically did not have a life. She said that in a moments notice you would go from coming back from a shoot in LA, and have to fly to Turkey for another. Each work day would consist of long hours and time consuming tasks, there was barely ever a moment of rest. She did have the opportunity to work with numerous fashion shows, and look book shoots since she was doing the PR.
Her current title for The Row is: Press Manager.
Advice & Schooling experience: Is to get as many internships as possible before going out into the workforce. Whether they are paid or unpaid the experience from them won’t only help you get your foot in the door when applying for full time jobs, but also help you understand what you want to do for your full time career for the rest of your life. For example, Isabella informing us that although she was always working with pretty big names in the fashion industry and fun trips, she wanted some time to herself and a social life. She also learned that a corporate setting was not for her, and that is why The Row was perfect since it is still a new company. Also for Nico, he decided that he did not want to stay entirely in film, but his passion is what got him this job. The passion for film that can be translated into passion for styling and the fashion world.
Entry Level Job Qualifications: Nico and Isabella had both been working with The Row for about three years now. Before this they had both had multiple internships and or studying abroad which really helped to further their resumes. I personally asked them if an internship in NYC or with a large fashion retailer is necessary to get a full time job in New York. Isabella responded with that it might help a resume stand out more, but all that really matters is how you “sell” and “brand” yourself and how your personal experiences cater to the position that you are applying for.
Why important to the Fashion Industry:
The Row: Is still pretty new to the fashion industry, but has taken off quickly. With pieces ranging from $3,000.00 to over $20,000.00 for just one jacket. The brand is found at high end retailers such as Neiman Marcus and Barneys.
It was really great to see the simplicity of the line, and how intuitive the Olsen twins have been. It is crazy to see how much of an influence and the level of growth that they have achieved in just nine years. The whole line is based off of Savile Row in London, and really reflect the Olsen twins personal style. The whole line gives off in my opinion:
-A clean line men’s wear look
-Hiding your body
-Solid color scheme